OUR STORY

Welcome to Young Label, it is so good to have you here with us!

My name is Emma, and I am the owner and founder of YOUNG LABEL.

I'm a Scottish mum to one beautiful boy, Axel, and a gorgeous little girl, Harlow.  I have been living in sunny Queensland Australia now for almost 8 years and you know what, I still haven't climatized!  You can take the girl out of Scotland but not Scotland out the girl!

Being a boy mum was the reason Young Label was created.  I was looking for some individual little snapbacks that reflected Axel's wild and cheeky personality and couldn't find exactly what I was looking for.  I was fed up buying hats from big stores and so wished that I could find a local Australian company to support, but I couldn't.  With this frustration and knowing how much Aussie boys love their snapbacks, Young Label was established in 2022.

We design quality snapbacks that are not only stylish but also incredibly comfortable for your little ones to wear.  We want to encourage our little dudes to cover up in the sun, but we also want to make it fun and cool for them at the same time.

Our mission is to provide individual hats and accessories for the little people in your life.  Ensuring sun safety is our priority along with comfort and style.  Our customers are our number one and we take great pride and inject so much love into each and every order that we pack.

Thank you for your being here and reading our story.  We hope you enjoy browsing our collections.

Em x